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A Campaign That Rides Above Expectations - Massachusetts Bay Transit Authority 🚋 Case Study
The morning rush and the late-night journey home are staples of the urban symphony in the Greater Boston area. But when the Massachusetts Bay Transportation Authority (MBTA) envisioned a transformed commuting experience, they turned to Alipes to amplify the melody of city travel.
The challenge was clear: make early birds and night owls aware of MBTA’s expanded services, including early-morning routes, night buses, and the newly launched Silver Line route, the SL3. Alipes honed in on the mission, aiming to breathe new life into daily commutes.
Inclusivity stood at the forefront of Alipes’ strategy. Multi-lingual assets were crafted to resonate across the mosaic of neighborhoods, ensuring that whether in Dorchester or Revere, the message of improved accessibility was clearly heard.
Alipes went beyond standard MBTA channels, employing a paid media campaign to embolden their messaging. From engaging FAQs to dynamic landing pages, every piece of collateral was meticulously designed to inform, inspire, and ignite action.
Campaign Achievements 🏆
An **8% engagement rate** soared past the industry benchmark of 1.9%.
A whopping **18,000 user responses** signaled a thriving dialogue with commuters.
An impressive reach of **3 million impressions** marked the campaign's footprint.
For Alipes and the MBTA, this was more than just a campaign; it was a partnership that charted new territories in public transit user experience. As the streets of Boston hum with the rhythm of buses and commuter footsteps, each number in the report whispers narratives of changed lives and a city on the move.
Ready to explore the roads less traveled in marketing? Ride along with Alipes and discover how we’re driving the future, one campaign at a time. Contact us today!