A membership-based organization whose members are the CEOs of the Fortune 200, Business Roundtable sought a new way to amplify its message and showcase its research to new and existing audiences.
In less than four months, Alipes designed and developed a new look and feel for the client’s website that was introduced as part of Business Roundtable’s 50th anniversary celebration. New functionality included an interactive timeline that highlighted important milestones across Business Roundtable’s first 50 years, as well as an impact map that allows users explore the contributions of member companies at the state and district level.
Replaced the existing CMS with Builder.io in order to provide the client with a more robust platform featuring user friendly drag and drop editors, higher quality and more elegant code generation, improved collaboration across users, reduced page load times, and a significantly lower monthly management cost.
Developed an SEO strategy to better control and direct site traffic. Conduct monthly technical SEO analysis in order to optimize page load speed, accessibility, and eliminate the potential for broken links.
Improvements made to the Business Roundtable website have resulted in a much better user experience for site visitors, and also significantly reduced the cost and complexity of managing the site for Business Roundtable marketing, social media, and IT personnel.
Results
