Alipes Social Media Solutions
Looking for help with your social media strategy and implementation?
Good news, that’s exactly what we do. Alipes provides clients with results-driven social media solutions that leverage our breadth of experience, penchant for bespoke projects, and love of analytics.
Investing in your social strategy goes beyond identifying which platforms to target or what content management software to implement. Whether you need a social media reboot or a starting point for community management, we can get your business pointed in the right direction! Learn more about our expertise below.
Key service features and benefits
Social Strategy, Paid Social Plan & Implementation
We build a unique, custom approach starting with an audit of current performance to formalize a plan to captivate, empower, and/or move your audiences to take an action. From targeting and messaging to tagging and business KPIs, we incorporate your digital footprint and analytics into a cohesive strategy and execution plan.
- Extend your existing brand position and tonality to the social media space
- Establish and outline processes for consolidated monitoring, reporting, and approvals
- Determine social media channel mix based on the desired audience journey
- Ensure that creative and landing pages are built to deliver on defined objectives
- Deliver end-to-end digital media advertising and buying plan and execution
- Develop social media content to ensure consistent brand messaging
- Measure, analyze, and iterate
Social Monitoring
We interact with your consumers with intention and foster active social communities with our dedicated support, so your business can attract, engage, and grow audiences while you focus on the other aspects of your day-to-day.
- Simplify consumer interactions for efficiency and improved support and experiences
- Review real-time rapid responses and community monitoring
- Identify consumer trends and address consumer concerns
Social Listening
We actively listen and summarize industry trends, competitor behavior, and identify pain points - so you can pivot with data-driven confidence.
- Create competitive brand audits at your fingertips
- Analyze trends and conversations to provide recommendations
- Identify influencers and campaign opportunities
- Track events and relevant external updates
Social Analytics
We provide you with tools to tell your brand’s story and identify areas for improvement with customized reporting solutions.
- Identify meaningful metrics of success
- Create customizable reporting solutions and schedules, including custom dashboard visualization
- Deliver actionable insights and analysis with predictive modeling and forecasting
- Conduct brand wellness checks by tracking customer sentiment, related keywords and hashtags
Social Strategy & Implementation
We build a unique, custom approach starting with an audit of current performance to formalize a plan to captivate, empower, and/or move your audiences to take an action. From targeting and messaging to tagging and business KPIs, we incorporate your digital footprint and analytics into a cohesive strategy and execution plan.
- Extend your existing brand position and tonality to the social media space
- Establish and outline processes for consolidated monitoring, reporting, and approvals
- Determine social media channel mix based on the desired audience journey
- Ensure that creative and landing pages are built to deliver on defined objectives
- Deliver end-to-end digital media advertising and buying plan and execution
- Develop social media content to ensure consistent brand messaging
- Measure, analyze, and iterate
Social Monitoring
We interact with your consumers with intention and foster active social communities with our dedicated support, so your business can attract, engage, and grow audiences while you focus on the other aspects of your day-to-day.
- Simplify consumer interactions for efficiency and improved support and experiences
- Review real-time rapid responses and community monitoring
- Identify consumer trends and address consumer concerns
Social Listening
We actively listen and summarize industry trends, competitor behavior, and identify pain points - so you can pivot with data-driven confidence.
- Create competitive brand audits at your fingertips
- Analyze trends and conversations to provide recommendations
- Identify influencers and campaign opportunities
- Track events and relevant external updates
Social Analytics
We provide you with tools to tell your brand’s story and identify areas for improvement with customized reporting solutions
- Identify meaningful metrics of success
- Create customizable reporting solutions and schedules, including custom dashboard visualization
- Deliver actionable insights and analysis with predictive modeling and forecasting
- Conduct brand wellness checks by tracking customer sentiment, related keywords and hashtags
If you have a preferred tool, that’s great because we’re agnostic!
Case Study
Pharma Social Media Strategy
Primary Outputs
Alipes has over a decade of experience in supporting social listening and monitoring for clients, specifically in highly regulated industries. We prioritize heightened security and compliance, internally and externally.
In fact, we’ve provided strategic social media support to a leading global pharmaceutical company in a variety of ways.
Social Strategy
- Crafted organic content development and devised social planning
- Provided strategic recommendations and campaign analysis
- Advised on and executed improvements to Google Analytics and other internal metrics
Security
- Secured and maintained inventory of social media handles
- Managed all social media passwords and updates
- Provided ongoing proactive updates and reports on relevant security concerns in social media landscape
Social Monitoring
- Supported daily community management efforts filing and responding to consumer comments via digital customer engagement platform management system
- Monitored daily native influencer campaigns
- Reported any compliance issues or timely escalations of concerns or trends based on FDA regulations