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Evolv
Modernizing a technology brand to build new awareness

Evolv provides a secure screening experience, making it possible for venues of all kinds to keep visitors safe from concealed weapons, public health threats and intruders.

Request
Telling a brand story online.

EVOLV is a Boston-area startup specializing in building smart weapons detection systems that prevent terrorist attacks and mass shootings faster than metal detectors. They needed help telling their story through a contemporary digital experience.

Approach
Standing out amongst the competition.

We used extensive research both internally and with competitors to best understand how to modernize the brand approach. We then conducted a thorough creative discovery to determine the best way to highlight the technology-forward offering that sets this start-up apart from its competition.

Solution
Creating a contemporary user experience.

Our team redesigned Evolv’s information architecture for a better user experience promoting the brand and sales cycle. We also provided messaging support that highlighted various differentiators targeting multiple B2B audiences. The solution was a fully custom front-end website design with contemporary visuals and a better user experience through strengthened messaging and information architecture.

Results

Our partnership with Evolv was a huge success. Our executions grew the brand and successfully highlighted their unique story, product, and offerings. Together, we helped establish their brand with a contemporary website and compelling refresh that continues to evolve today.

Results

20%
increase in brand search activity
7+
new modular components
20+
pages and concepts created
Work
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