When the COVID-19 crisis arose, it became clear that the urgent need for ventilators had to be addressed.
COVID-19 created an urgent need for ventilators and Krypton Medical was uniquely positioned to serve those in need. Krypton asked Alipes to build a brand and flagship website to get the word out about its more accessible devices.
Alipes conducted significant research for this engagement, including a deep dive into the medical device space and Krypton’s competition. Using this research, we developed a bold, one-of-a-kind digital identity that differentiated Krypton from the saturated ventilator industry.
We created a new brand identity that was inspired by the speed and agility of a fox. The system was designed to excel in both digital and print mediums. We also developed a new voice and tone for their copy that concisely and effectively communicated Krypton’s mission, vision, and services. Our efforts culminated with a website that promoted the strength and efficacy of their products. In time, our partnership also involved improving the ventilator’s user experience with better information architecture and usability enhancements incorporating visual feedback.
Results:
Alipes created a brand worthy of Krypton’s innovative products. We streamlined their site’s information architecture and reimagined their designs, all while giving them the flexibility to evolve in today’s rapidly changing environment. After the launch of kryptonmedical.com, Alipes developed collateral that continues to position Krypton as a leader in the space.
Results
