From architecting and rebuilding the flagship Lilly.com to imagining and developing an internal digital communications monitoring and approval hub, our partnership with Lilly has taken many forms.
Eli Lilly and Company (Lilly) approached Alipes with a simple yet profoundly complex problem: how could they take an aging digital infrastructure, improve it with modern coding and systems, maintain support for an array of affiliate sites around the globe, simplify the end user experience, and reposition around an outward facing perspective — all in the most efficient, governable and maintainable manner possible?
Our team dove deep, working closely with the client to identify the user requirements that would inform the new site architecture. Specifically, we had to research and analyze the needs of multiple global affiliates and their audiences to ensure the site delivered value for an increasing number of users who accessed it via a mobile device, not a traditional computer desktop.
Our solution combined technical expertise with a rigorous process and collaboration with Lilly teams. Alipes surveyed stakeholders and created a single master code base to propagate customizable affiliate sites. Enhancements to the master code base easily cascaded to these sites. This streamlined integration into Lilly.com, unifying the brand and improving the user experience. The content management system’s multi-language functionality allowed easy maintenance of localized content, meeting search engine requirements in each market.
Results:
By the end of the project, Alipes had helped Lilly contain and streamline its sprawling digital presence, simplify the user experience, and deliver a modern, maintainable and adaptable technological platform that could serve as the foundation of Lilly’s digital presence for years to come.
Results
